Marketing has been evolving since the ’90s. Beginning from radio to newspaper to TV ads. But over the last few years, a fact has emerged, video marketing can’t be ignored. Along with that content marketing can’t be avoided if you want to market a brand – online or offline.
A misconception is spreading in the market that content marketing has lost its importance after the video marketing trend. I have a question: Can a mother lose her value if her daughter becomes smart? No- right? Likewise, content marketing can never lose its place, no matter what may come.
Since content marketing is the umbrella under which all the other marketing ways are covered.
This misunderstanding spreads across laymen because people confuse content marketing with content writing.
This misleading happens due to the word “CONTENT”.
Content writing is a branch of content marketing. Although, Content marketing is a tree, not a branch. We can’t consider a branch as a tree. Content marketing has many branches. Such as content writing, digital marketing, video marketing, traditional marketing, online marketing, etc. Therefore, how can we say that content marketing is content writing?
And the fact is that the value of high-quality content has established its footstep more strongly after the Introduction of video marketing. Many videos are available on social media related to the versatile industry. For instance, plenty of videos available on youtube pertaining to a healthy lifestyle are available. But people watch videos that have quality content. Not just that, people also share videos with their loved ones when they like the content. So where is the quoted fact that content writing has lost its value?
Personalization is what content marketing and video marketing help brands do together. Content marketing is a vast term. Under content marketing, you decide the methods and formats of doing marketing. For example, in content marketing, you decide whether you want to do marketing online or offline. Here you decide, whether you are going to create banners or run ads on social media. Also, here you decide, where you have to do the marketing. That means you decide your target audience. You can’t run your BMW ad on a cartoon network. Since kids are not your target audience.
Video marketing is the shining star of your content marketing. It is a smarter and quicker way of reaching your audience. Together they help to convey a brand’s personality without over-selling. As a result, it helps to build trust in a brand.
For the longest time, since Google has come, content marketing has revolved around in the form of blogs, social media posts, and articles. But in the last few years, video consumption is on a hike up to 300x according to Facebook.
Video is a fresh breath in the world of information. There was a time when blogging was overruling. But in the time of evolution, content styling has also evolved. It has taken many forms. Grabbing the opportunity, we can put the same content on different platforms. Like we can put the blog on a website, and simultaneously create a video on it. Also, we can convert the same content into audio form as a podcast.
The attention span of people has indeed dropped from newspapers to blogs to microblogs. Presently the video is keeping them hooked. Even good writers are moving to showcase their content through videos. The number of vloggers increasing day by day is evidence. It shows that video marketing is the current wave of the marketing industry. But content marketing will not be left behind.
Both of them are moving together. None of them is left behind nor has less importance.
Video marketing is the star pupil of content marketing, not the competitor. Since it makes the consumption of content easier and faster.
Comparing video marketing with content marketing or putting one ahead of the other is not justice for any of them.
And why compare them when two of them can go together?